“Why doesn’t she just leave?” A question all too often asked about women who stay in abusive relationships.
Interval House, Canada’s first centre for abused women, tasked us with creating an ad that would change the way people think about domestic violence.
Rather than make the typical spot about how domestic violence affects women's safety or family dynamics, we wanted to dive a little deeper to help people understand what they have to live with on an emotional level. Only this time, it’s from the abuser’s perspective.
Silver – 2017 Strategy Awards: Game Changer
Bronze – 2017 Strategy Awards: Cause / Public Service
Silver – 2017 ADCC Directions: Online Video, Single
Applied Arts Award 2017: Pro Bono
Shortlist – Marketing Awards 2017t: Online Film Campaign