DROP YOUR MIXTAPE
SPOTIFY FOR STUDENTS
INSIGHT: Leaving your mark is a way to create a statement and influence the way others think.
IDEA: Let’s give students a way to leave their mark on campus with Spotify.
WHAT IS IT? A platform that allows students to tag their school with Spotify playlists, and influence what people are listening to on campus.
SHARED CONTENT
STUDENTS CAN GUERILLA TAG THEIR LOCATIONS WITH SPOTIFY STICKERS
PAID SOCIAL
WASHROOM AD ON CAMPUS
CAFETERIA AD ON CAMPUS
EMAIL FOR NEW PREMIUM MEMBERS
CAMPUS WIDE MIXTAPES DROPPED
CANADA WIDE MIXTAPES DROPPED